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To what extent do conspicuous consumption and status consumption reinforce the effect of self-image congruence on emotional brand attachment? Evidence from the Kingdom of Saudi Arabia

Crossref DOI link: https://doi.org/10.1057/s41270-020-00073-9

Published Online: 2020-05-02

Published Print: 2020-06

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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