The evolution of behavioral loyalty and customer lifetime value over time: investigation from a Casino Loyalty Program
Crossref DOI link: https://doi.org/10.1057/s41270-020-00076-6
Published Online: 2020-05-21
Published Print: 2020-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Yoo, Michelle
Bai, Billy
Singh, Ashok
Text and Data Mining valid from 2020-05-21
Version of Record valid from 2020-05-21
Article History
Revised: 7 June 2019
First Online: 21 May 2020