Optimizing B2B product offers with machine learning, mixed logit, and nonlinear programming
Crossref DOI link: https://doi.org/10.1057/s41270-021-00113-y
Published Online: 2021-06-10
Published Print: 2021-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Colias, John V. https://orcid.org/0000-0002-7006-6182
Park, Stella
Horn, Elizabeth
Text and Data Mining valid from 2021-06-10
Version of Record valid from 2021-06-10
Article History
Revised: 19 November 2020
Accepted: 18 May 2021
First Online: 10 June 2021
Declarations
:
: On behalf of all authors, the corresponding author states that there is no conflict of interest.