The effect of sales promotions intensity on volume and variability in category sales of large retailers
Crossref DOI link: https://doi.org/10.1057/s41270-021-00121-y
Published Online: 2021-07-24
Published Print: 2022-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Zeybek, Ömer http://orcid.org/0000-0001-9357-6954
Ülengin, Burç
Text and Data Mining valid from 2021-07-24
Version of Record valid from 2021-07-24
Article History
Revised: 18 January 2021
Accepted: 30 June 2021
First Online: 24 July 2021