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The moderating effect of influencer on the causal map of mutual information, coproducer and customer value: a thematic analysis of messages posted by brand communities

Crossref DOI link: https://doi.org/10.1057/s41270-021-00124-9

Published Online: 2021-08-06

Published Print: 2022-06

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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