Crossmark

Focusing on the quality and performance implications of marketing analytics

Published Online: 2021-08-09

Published Print: 2021-09

Authors

Petrescu, Maria

Krishen, Anjala S.
License Information

Text and Data Mining valid from 2021-08-09

Version of Record valid from 2021-08-09
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Article History

Revised: 2 August 2021

Accepted: 2 August 2021

First Online: 9 August 2021

Free to read: This content has been made available to all.

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