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Comparing the effect of interactivity and reputation on purchase intention in live commerce: a serial mediation study

Published Online: 2021-10-09

Published Print: 2022-12

Authors

Doong, Shing H.
License Information

Text and Data Mining valid from 2021-10-09

Version of Record valid from 2021-10-09
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Article History

Revised: 5 June 2021

Accepted: 25 September 2021

First Online: 9 October 2021

Declarations

:

: The author declares that there is no conflict of interest.

Document is current