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Co-creating transformative value in marketing analytics

Crossref DOI link: https://doi.org/10.1057/s41270-022-00159-6

Published Online: 2022-02-07

Published Print: 2022-03

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Petrescu, Maria

Krishen, Anjala S.
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Text and Data Mining valid from 2022-02-07

Version of Record valid from 2022-02-07
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Article History

Accepted: 26 January 2022

First Online: 7 February 2022

Free to read: This content has been made available to all.