Crossmark

Digitalization and its impact on contemporary marketing strategies and practices

Published Online: 2022-04-20

Published Print: 2022-06

Authors

Cham, Tat-Huei

Cheah, Jun-Hwa

Memon, Mumtaz Ali

Fam, Kim-Shyan

László, Józsa
License Information

Text and Data Mining valid from 2022-04-20

Version of Record valid from 2022-04-20
More Information

Article History

Accepted: 11 April 2022

First Online: 20 April 2022

Free to read: This content has been made available to all.

Document is current