A case for conducting business-to-business experiments with multi-arm multi-stage adaptive designs
Crossref DOI link: https://doi.org/10.1057/s41270-022-00177-4
Published Online: 2022-08-10
Published Print: 2023-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Legare, Jonathan http://orcid.org/0000-0002-7674-9996
Yao, Ping
Lo, Victor S. Y.
Text and Data Mining valid from 2022-08-10
Version of Record valid from 2022-08-10
Article History
Revised: 15 February 2022
Accepted: 5 July 2022
First Online: 10 August 2022
Declarations
:
: We have no conflicts of interest to disclose.