Accommodating heterogeneity in brand loyalty estimation: application to the U.S. beer retail market
Crossref DOI link: https://doi.org/10.1057/s41270-022-00187-2
Published Online: 2022-10-14
Published Print: 2023-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Irani-Kermani, Roozbeh http://orcid.org/0000-0003-1483-2986
Jaenicke, Edward C.
Mirshani, Ardalan
Text and Data Mining valid from 2022-10-14
Version of Record valid from 2022-10-14
Article History
Revised: 5 July 2022
Accepted: 16 September 2022
First Online: 14 October 2022
Conflict of interest
: On behalf of all authors, the corresponding author states that there is no conflict of interest.