Siqueira Junior, Jose Ribamar http://orcid.org/0000-0001-8210-1742
ter Horst, Enrique http://orcid.org/0000-0001-5153-1475
Molina, German http://orcid.org/0000-0003-4693-6907
Gunn, Laura H. http://orcid.org/0000-0003-3962-4526
Reinoso-Carvalho, Felipe
Sezen, Burcu
Peña-García, Nathalie http://orcid.org/0000-0002-6594-5940
Funding for this research was provided by:
Pontifical Xavierian University
Article History
Revised: 24 June 2022
Accepted: 16 September 2022
First Online: 10 October 2022
Declarations
:
: German Molina owns a private firm called Idalion Capital Group, but nobody else in that company worked on this manuscript. He was part of the project as an independent researcher during his free time, and this work was not performed as part of his work at said company. There are no patents, products in development or marketed products to declare. This does not alter our adherence to all the Journal of Marketing Analytics policies on sharing data and materials.