Li, Lifu
Kang, Kyeong
Feng, Yafei
Zhao, Anqi
Article History
Revised: 24 May 2022
Accepted: 29 September 2022
First Online: 12 October 2022
Declarations
:
: We would like to submit the enclosed manuscript entitled “Factors affecting online consumers’ cultural presence and cultural immersion experiences in live streaming shopping”, which we wish to be considered for publication in the Journal of Marketing Analytics.