Crossmark

Brand valuation: how convergent (or divergent) are global brand rankings and how correlated is brand value to enterprise value?

Published Online: 2022-12-06

Published Print: 2024-06

Authors

Leite, Lindberg https://orcid.org/0000-0001-5957-8657
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Text and Data Mining valid from 2022-12-06

Version of Record valid from 2022-12-06
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Article History

Revised: 17 June 2022

Accepted: 13 November 2022

First Online: 6 December 2022

Declarations

:

: The author states that there is no conflict of interest.

Document is current