When and how digital novel technologies matter to firm marketing performance
Crossref DOI link: https://doi.org/10.1057/s41270-024-00288-0
Published Online: 2024-02-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Gnizy, Itzhak http://orcid.org/0000-0003-2317-5981
Text and Data Mining valid from 2024-02-12
Version of Record valid from 2024-02-12
Article History
Revised: 10 October 2023
Accepted: 31 December 2023
First Online: 12 February 2024
Declarations
:
: None.