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The moderating role of perceived brand globalness on the effects of consumers’ attitude during periods of political controversies: three interconnected studies following marketing analytics’ best practices

Crossref DOI link: https://doi.org/10.1057/s41270-024-00291-5

Published Online: 2024-02-22

Published Print: 2025-06

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Luna-Cortes, Gonzalo

López-Bonilla, Luis Miguel

López-Bonilla, Jesús Manuel
Funding

Funding for this research was provided by:

Jönköping University
License Information

Text and Data Mining valid from 2024-02-22

Version of Record valid from 2024-02-22
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Article History

Revised: 27 September 2023

Accepted: 14 January 2024

First Online: 22 February 2024

Declarations

:

: On behalf of all authors, the corresponding author states that there is no conflict of interest.

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