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The impact of ambidextrous traditional and contemporary data analytics on marketing innovation

Crossref DOI link: https://doi.org/10.1057/s41270-024-00316-z

Published Online: 2024-05-04

Published Print: 2025-12

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Gnizy, Itzhak https://orcid.org/0000-0003-2317-5981
License Information

Text and Data Mining valid from 2024-05-04

Version of Record valid from 2024-05-04
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Article History

Revised: 16 November 2023

Accepted: 9 April 2024

First Online: 4 May 2024

Declarations

:

: All authors declare that they have no conflict of interest.