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The digital divide: psychographic segmentation in the Canadian banking context

Published Online: 2024-06-04

Authors

Fares, Omar H. https://orcid.org/0000-0003-0950-0661
Aversa, Joseph

Lee, Seung Hwan
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Text and Data Mining valid from 2024-06-04

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Article History

Revised: 17 February 2024

Accepted: 13 May 2024

First Online: 4 June 2024

Declarations

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: On behalf of all authors, the corresponding author states that there is no conflict of interest.

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