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Navigating computational linguistic in marketing practices: The barriers of natural language processing in social media marketing and a path to future research

Crossref DOI link: https://doi.org/10.1057/s41270-024-00337-8

Published Online: 2024-08-29

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Gross, Jana https://orcid.org/0000-0002-9355-8761
Desveaud, Kathleen https://orcid.org/0000-0003-3384-830X
License Information

Text and Data Mining valid from 2024-08-29

Version of Record valid from 2024-08-29
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Article History

Revised: 15 January 2024

Accepted: 21 June 2024

First Online: 29 August 2024

Declarations

:

: On behalf of all authors, the corresponding author states that there is no conflict of interest.

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