Consumer (brand) happiness of premium fashion brands and value consciousness: The case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms
Crossref DOI link: https://doi.org/10.1057/s41270-024-00342-x
Published Online: 2024-08-14
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Lyroni, Chara
Spais, George http://orcid.org/0000-0003-4371-1411
Text and Data Mining valid from 2024-08-14
Version of Record valid from 2024-08-14
Article History
Revised: 18 July 2024
Accepted: 1 August 2024
First Online: 14 August 2024
Declarations
:
: None of the authors have a conflict of interest to disclose.