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Value added to marketing research diagnoses by add-ons to $${\varvec{p}}$$-values

Crossref DOI link: https://doi.org/10.1057/s41270-024-00351-w

Published Online: 2025-02-24

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Bultez, Alain

Herrmann, Jean-Luc
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Text and Data Mining valid from 2025-02-24

Version of Record valid from 2025-02-24
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Article History

Revised: 14 June 2024

Accepted: 11 September 2024

First Online: 24 February 2025