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Using theory of interpersonal behavior to consumers' online impulse buying behavior in social commerce live-streaming: perceived price's moderating role

Crossref DOI link: https://doi.org/10.1057/s41270-024-00352-9

Published Online: 2024-09-26

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Cuong, Dam Tri https://orcid.org/0000-0001-5965-404X
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Text and Data Mining valid from 2024-09-26

Version of Record valid from 2024-09-26
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Article History

Revised: 27 June 2024

Accepted: 14 September 2024

First Online: 26 September 2024

Declarations

:

: The author declares no conflicts of interest.

: This is not applicable because animals or human subjects were not included in this study.

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