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The interplay of artificial intelligence, machine learning, and data analytics in digital marketing and promotions: a review and research agenda

Published Online: 2024-10-24

Published Print: 2025-06

Authors

Basu, Rituparna

Aktar, Md. Nayeem

Kumar, Satish https://orcid.org/0000-0001-5200-1476
License Information

Text and Data Mining valid from 2024-10-24

Version of Record valid from 2024-10-24
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Article History

Revised: 2 May 2024

Accepted: 5 October 2024

First Online: 24 October 2024

Declarations

:

: The authors have no competing interest to declare.

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