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Effects of advertising exposure duration and frequency: a theory and initial test

Published Online: 2025-02-01

Published Print: 2025-06

Authors

Elsen, Millie

Pieters, Rik

Wedel, Michel https://orcid.org/0000-0002-1244-4923
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Text and Data Mining valid from 2025-02-01

Version of Record valid from 2025-02-01
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Article History

Revised: 16 September 2024

Accepted: 27 December 2024

First Online: 1 February 2025

Declarations

:

: On behalf of all authors, the corresponding author states that there is no conflict of interest.

: The IRB at TiSEM of Tilburg University was initiated in January 2020. All data for his project were collected by the first author under the guidance of the second author in the CentER Lab at TiSEM, prior to 2020 when IRB approval was not required at TiSEM. https://www.tilburguniversity.edu/research/economics-and-management/institutional-review-board/researchers.

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