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A bibliometric analysis of AI bias in marketing: field evolution and future research agenda

Crossref DOI link: https://doi.org/10.1057/s41270-025-00379-6

Published Online: 2025-02-11

Published Print: 2025-06

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Bacalhau, Lara Mendes https://orcid.org/0000-0001-9674-4167
Pereira, Miguel Cachulo

Neves, Joana
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Text and Data Mining valid from 2025-02-11

Version of Record valid from 2025-02-11
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Article History

Revised: 15 August 2024

Accepted: 21 January 2025

First Online: 11 February 2025