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Right-digit effects and product type: the case for cause-related marketing

Crossref DOI link: https://doi.org/10.1057/s41270-025-00384-9

Published Online: 2025-02-22

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Jaber, Mazen https://orcid.org/0000-0002-5092-1890
Jaber, Kylie

Pongpatipat, Chatdanai
License Information

Text and Data Mining valid from 2025-02-22

Version of Record valid from 2025-02-22
More Information

Article History

Revised: 16 October 2024

Accepted: 4 February 2025

First Online: 22 February 2025

Declarations

:

: No potential conflict of interest was reported by the authors.