Examining value co-creation in branded mobile apps: a critical analysis of its antecedents and outcomes
Crossref DOI link: https://doi.org/10.1057/s41270-025-00387-6
Published Online: 2025-05-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Tran, Trang P. https://orcid.org/0000-0001-9000-044X
Sun, Qin https://orcid.org/0000-0003-4584-2781
Dang, Anh https://orcid.org/0000-0002-3310-0054
Text and Data Mining valid from 2025-05-09
Version of Record valid from 2025-05-09
Article History
Revised: 12 July 2024
Accepted: 10 February 2025
First Online: 9 May 2025