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Bringing lapsed consumers back to the market might not be as simple as reversing why they left: the case of generic food

Published Online: 2025-03-17

Authors

Chen, Lijun Angelia https://orcid.org/0000-0002-5588-6852
Yoon, Sungeun https://orcid.org/0000-0001-8769-3185
House, Lisa https://orcid.org/0000-0002-1901-6550
Funding

Funding for this research was provided by:

Florida Department of Citrus
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Text and Data Mining valid from 2025-03-17

Version of Record valid from 2025-03-17
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Article History

Revised: 7 July 2024

Accepted: 7 March 2025

First Online: 17 March 2025

Declarations

:

: On behalf of all authors, the corresponding author states that there is no conflict of interest.

: The data used for the article titled “Bringing lapsed consumers back to the market might not be as simple as reversing why they left: The case study of orange juice” were collected via an online survey. This survey was submitted to the University of Florida’s Institutional Review Board for Human Subjects Approval and was deemed exempt under category 2, Research involving the use of educational, observational, or survey or interview procedures, so long as confidentiality is maintained. The study was assigned IRB #2016-00977. In addition, the survey data collected was anonymous, with no personal identifiers collected.

: All participants gave their informed consent for inclusion before they participated in the study.

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