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The serial effects of value in use on consumer brand engagement, perceived brand quality, brand loyalty, and continuance intention toward branded mobile apps

Crossref DOI link: https://doi.org/10.1057/s41270-025-00410-w

Published Online: 2025-05-09

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Tran, Trang P. https://orcid.org/0000-0001-9000-044X
Dai, Bo https://orcid.org/0000-0003-2027-6656
Sun, Qin https://orcid.org/0000-0003-4584-2781
Nguyen, Tin Trung https://orcid.org/0000-0003-3718-7879
License Information

Text and Data Mining valid from 2025-05-09

Version of Record valid from 2025-05-09
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Article History

Revised: 21 January 2025

Accepted: 22 April 2025

First Online: 9 May 2025

Declarations

:

: The authors declare no conflicts of interest.