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The future of analytics in digital marketing and electronic commerce: how digitalization and sustainability affect consumers, firms, and policymakers

Crossref DOI link: https://doi.org/10.1057/s41270-025-00422-6

Published Online: 2025-07-21

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Brüggemann, Philipp https://orcid.org/0000-0001-5755-6497
Martinez, Luis F. https://orcid.org/0000-0002-9554-5374
Martínez-López, Francisco J.
Funding

Funding for this research was provided by:

FernUniversität in Hagen
License Information

Text and Data Mining valid from 2025-07-21

Version of Record valid from 2025-07-21
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Article History

Accepted: 2 June 2025

First Online: 21 July 2025