The marketing and analytics of consumer trip chaining
Crossref DOI link: https://doi.org/10.1057/s41270-025-00426-2
Published Online: 2025-09-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Wellington, John F. https://orcid.org/0000-0001-8865-5340
Guiffrida, Alfred L.
Messina, Michael J.
Text and Data Mining valid from 2025-09-06
Version of Record valid from 2025-09-06
Article History
Revised: 28 January 2025
Accepted: 16 July 2025
First Online: 6 September 2025