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Evaluating the effectiveness of customer behavior analysis in online sales through financial composite metrics

Published Online: 2025-08-25

Authors

Bucko, Jozef https://orcid.org/0000-0002-0791-1179
Pavlov, Benjamín

Pitka, Tomáš
Funding

Funding for this research was provided by:

Technical University of Kosice
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Text and Data Mining valid from 2025-08-25

Version of Record valid from 2025-08-25
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Article History

Revised: 15 March 2025

Accepted: 8 August 2025

First Online: 25 August 2025

Declarations

:

: On behalf of all authors, the corresponding author states that there is no conflict of interest.

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