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Mastering the marketing mix: an empirical approach to strategically orchestrate the marketing mix across segments and competitors

Published Online: 2026-03-07

Authors

Mergner, Niklas https://orcid.org/0009-0009-9170-5762
Brüggemann, Philipp

Olbrich, Rainer
Funding

Funding for this research was provided by:

FernUniversität in Hagen
License Information

Text and Data Mining valid from 2026-03-07

Version of Record valid from 2026-03-07
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Article History

Received: 18 December 2025

Accepted: 4 February 2026

First Online: 7 March 2026

Declarations

:

: The authors declare no conflict of interest.

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