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From clicks to carts: the impact of consumer brand engagement on fashion brand expected value, attitude, and purchase intention

Published Online: 2026-04-15

Authors

Ugwuanyi, Chidera Christian https://orcid.org/0000-0002-5963-1662
Sarker, Prianka

Jaffari, Asad Abbas
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Text and Data Mining valid from 2026-04-15

Version of Record valid from 2026-04-15
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Article History

Received: 12 December 2025

Accepted: 3 April 2026

First Online: 15 April 2026

Declarations

:

: All authors declare that they have no conflicts of interest.

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