Crossmark

Measuring the value of a brand to an individual firm

Crossref DOI link: https://doi.org/10.1057/s41270-026-00517-8

Published Online: 2026-08-14

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Calder, Bobby J. https://orcid.org/0000-0002-0120-4641
He, Junnan

Kim, Sahoon
License Information

Text and Data Mining valid from 2026-08-14

Version of Record valid from 2026-08-14
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Article History

Received: 27 April 2026

Accepted: 15 July 2026

First Online: 14 August 2026

Declarations

Conflict of interest: On behalf of all authors, the corresponding author states that there is no conflict of interest.