Beyond channel mix management: Building within online travel agencies (OTA) metrics and strategies
Crossref DOI link: https://doi.org/10.1057/s41272-016-0033-5
Published Online: 2016-09-02
Published Print: 2017-04
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Enz, Cathy A.
James, Elizabeth C.
License valid from 2016-09-02
