The conceptualization of pricing schemes: From product-centric to customer-centric value approaches
Crossref DOI link: https://doi.org/10.1057/s41272-016-0053-1
Published Online: 2016-09-02
Published Print: 2017-02
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Stoppel, Eduard
Roth, Stefan
License valid from 2016-09-02