Four decades of coupon research in pricing: Evolution, development, and practice
Crossref DOI link: https://doi.org/10.1057/s41272-016-0076-7
Published Online: 2016-11-25
Published Print: 2017-08
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Pandey, Neeraj
Maheshwari, Vaibhav
License valid from 2016-11-25