Value first then price: Quantifying value in business-to-business markets from the perspective of both buyers and sellers
Crossref DOI link: https://doi.org/10.1057/s41272-017-0103-3
Published Online: 2017-06-13
Published Print: 2017-10
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Somervuori, Outi
License valid from 2017-06-13
