The influence of advertisement repetition on price image in the context of higher education services
Crossref DOI link: https://doi.org/10.1057/s41272-018-00175-1
Published Online: 2019-01-08
Published Print: 2019-08
Update policy: https://doi.org/10.1007/springer_crossmark_policy
da Silva, Thayse Schneider
Perin, Marcelo Gattermann
Wagner, Rafael Luis
Basso, Kenny
Text and Data Mining valid from 2019-01-08
Article History
Received: 4 April 2018
Accepted: 20 December 2018
First Online: 8 January 2019