Lowering consumers’ price image without lowering their internal reference price: the role of pay-what-you-want pricing mechanism
Crossref DOI link: https://doi.org/10.1057/s41272-018-00184-0
Published Online: 2019-01-09
Published Print: 2019-08
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Wagner, Rafael Luis
Text and Data Mining valid from 2019-01-09
Article History
Received: 1 May 2018
Accepted: 20 December 2018
First Online: 9 January 2019