Normative decomposition of the profit bridge into the impact of changes in marketing variables
Crossref DOI link: https://doi.org/10.1057/s41272-020-00278-8
Published Online: 2021-01-04
Published Print: 2021-10
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Smith, Tim J.
Text and Data Mining valid from 2021-01-04
Version of Record valid from 2021-01-04
Article History
Received: 22 September 2020
Accepted: 9 November 2020
First Online: 4 January 2021