Customer perception, purchase intention and buying decision for branded products: measuring the role of price discounts
Crossref DOI link: https://doi.org/10.1057/s41272-021-00300-7
Published Online: 2021-03-13
Published Print: 2021-04
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Dangi, Amit
Saini, Chand P.
Singh, Vijay
Hooda, Jayant
Text and Data Mining valid from 2021-03-13
Version of Record valid from 2021-03-13
Article History
Received: 8 December 2020
Accepted: 4 January 2021
First Online: 13 March 2021