Value first, then price: the new paradigm of B2B buying and selling
Crossref DOI link: https://doi.org/10.1057/s41272-021-00304-3
Published Online: 2021-03-24
Published Print: 2021-08
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hinterhuber, Andreas
Snelgrove, Todd C.
Stensson, Bo-Inge
Funding for this research was provided by:
Università Ca' Foscari Venezia
Text and Data Mining valid from 2021-03-24
Version of Record valid from 2021-03-24
Article History
Received: 21 May 2020
Accepted: 30 September 2020
First Online: 24 March 2021