Decoupling the individual effects of multiple marketing channels with state space models
Crossref DOI link: https://doi.org/10.1057/s41272-021-00310-5
Published Online: 2021-04-07
Published Print: 2021-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Woodley, Melvin
Text and Data Mining valid from 2021-04-07
Version of Record valid from 2021-04-07
Article History
Received: 18 June 2020
Accepted: 26 September 2020
First Online: 7 April 2021