Profit bridges that disambiguate impacts of currency fluctuations from other marketing variables
Crossref DOI link: https://doi.org/10.1057/s41272-021-00366-3
Published Online: 2021-11-29
Published Print: 2023-02
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Smith, Tim J.
Westra, Kyle T.
Phipps, Nathan L.
Text and Data Mining valid from 2021-11-29
Version of Record valid from 2021-11-29
Article History
Received: 9 March 2021
Accepted: 4 November 2021
First Online: 29 November 2021