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How to effectively present “book now, pay later”: the effects of appeal type, temporal distance, and traveler type on attitudes and purchase intentions

Crossref DOI link: https://doi.org/10.1057/s41272-024-00485-7

Published Online: 2024-05-02

Published Print: 2025-04

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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