Unveiling consumer preferences: evaluating the impact of rating, discount, and deal proneness on purchasing intention
Crossref DOI link: https://doi.org/10.1057/s41272-024-00510-9
Published Online: 2024-11-29
Published Print: 2025-10
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kumar, Manish
Acharya, Sanlap
Text and Data Mining valid from 2024-11-29
Version of Record valid from 2024-11-29
Article History
Received: 11 June 2024
Accepted: 21 October 2024
First Online: 29 November 2024