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Unlocking value-based pricing: the moderating roles of pricing capabilities and contingency factors in B2B markets: an empirical approach

Crossref DOI link: https://doi.org/10.1057/s41272-025-00530-z

Published Online: 2025-03-10

Published Print: 2025-06

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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