Consumers’ adoption of revenue-diversified services of online travel and ticketing aggregators: a case study of makemytrip and bookmyshow
Crossref DOI link: https://doi.org/10.1057/s41272-025-00548-3
Published Online: 2025-08-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kapoor, Deepa
Khandelwal, Ruchi
Text and Data Mining valid from 2025-08-03
Version of Record valid from 2025-08-03
Article History
Received: 24 June 2024
Accepted: 1 June 2025
First Online: 3 August 2025